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CONTACTS:
Mary Ellen Keating       
Corporate Communications  
Barnes & Noble, Inc.    
(212) 633-3323      
mkeating@bn.com      

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

05/16/2011

Barnes & Noble Quickly Hits 1 Million NOOK Apps™ Downloads by NOOK Color™ Customers

Milestone Reached Just One Week After NOOK App Shopping Made Available to All NOOK Color Customers

Angry Birds, Drawing Pad, Fliq Calendar and Pulse Among Most Popular Apps

New York, New York – May 16, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced a major new milestone for its recently updated award-winning NOOK Color Reader’s Tablet™.  Just one week after the company made its free software update featuring popular NOOK Apps available over the air for all NOOK Color customers, customers have made more than one million apps downloads. NOOK Color customers are enjoying access to a variety of popular NOOK Apps and downloading a selection of both paid and free apps that get even more out of their Reader’s Tablet, and have given the top 10 paid and free NOOK Apps the highest 4 or 5 star rating.

All NOOK Apps are optimized for NOOK Color’s stunning 7-inch color touchscreen. The top five paid NOOK Apps are Angry Birds, Drawing Pad, Solitaire, Aces Jewel Hunt and Astraware Mahjong. Among the top five free NOOK Apps are Fliq Calendar, Fliq Notes, Pulse, NOOK Word of the Day™ and Fliq Tasks, which help keep customers organized and informed on the highly portable NOOK Color. With the recent v1.2 software update, Barnes & Noble brought the most-requested tablet features to its bestselling NOOK Color, which, in addition to NOOK Apps, includes full-featured built-in email, enhanced Web experience and more exciting content for adults and children.  The device, which had already been acclaimed as the best reading device on the market, is now the best tablet value on the market at just $249. 

“Our recent software update to NOOK Color delivered the most requested tablet features by our customers, including the ability to shop for and download high-quality apps.  Reaching over a million app downloads in just a week since the launch of NOOK App shopping for all NOOK Color customers exceeded expectations, and is an exciting milestone for our developers, publishing partners, and most importantly for our rapidly growing NOOK Color user base,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Our stores and booksellers have been a key part of educating our large NOOK customer base on the terrific applications available for them. We’re building on the early success of our NOOK Apps offering by scaling our collection of popular apps with the thousands of developers who’ve approached us, while ensuring we continue to deliver the high-quality experience NOOK Color is known for.

Barnes & Noble continues to bring NOOK Color customers new applications from leading third-party developers and content providers for the whole family to enjoy. In the past weeks, Barnes & Noble has added new NOOK Apps including QuickOffice Pro, FriendCaster for Facebook, UrbanDaddy, more games from Concrete Software including Aces Traffic Pack, Aces Cribbage and PBA Bowling 2, FlightView Elite, RepliGo Reader, and 3001 Wisdom quotes.  Recently added NOOK Apps for children include Bloki, My First Alphabet Sights & Sounds and CardDroid Math flash cards. Through the Shop area on the device, NOOK Color customers can easily explore NOOK Apps, available in categories including Play, Organize, Learn, Explore, Lifestyle, News and Kids. Approximately half of the collection available for $2.99 or less and the vast majority priced at $5.99 or less.

More information about the recent NOOK Color update is available at www.nookcolor.com/update.  Barnes & Noble invites current and prospective NOOK customers to experience new NOOK Apps at the NOOK Boutique™ or display in one of Barnes & Noble’s more than 700 bookstores across the country or by visiting www.nookcolor.com.



About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK™, NOOK Color™, Reader’s Tablet™, NOOK Books™, NOOK Bookstore™, NOOK Newsstand™, NOOK Books en español™, VividView™, NOOK Friends™, LendMe™, ArticleView™, NOOK Kids™, NOOK Study™, NOOK Apps™, NOOK Email™, Read In Store™, More In Store™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

About NOOK™ from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market.  The award-winning NOOK Color Reader’s Tablet, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/nookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.