New York, New York – December 8, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that Angry Birds Day will be landing in neighborhood bookstores nationwide on December 11. As the official U.S. partner for National Angry Birds Day, Barnes & Noble is bringing “fowl play” to its more than 700 bookstores by hosting the first-ever exclusive Birds & Noble Scavenger Hunt. Customers can search the stores once each hour between the hours of 11 a.m.-3 p.m. for special hidden Mighty Eagle tokens, and become eligible to win a grand prize Angry Birds t-shirt. Along with the Birds & Noble Scavenger Hunt, customers can visit Barnes & Noble stores for other select activities, including coloring or high score contests, design your own Angry Birds character, Angry Birds Parades and guessing games.
“We are thrilled that Rovio has chosen Barnes & Noble as the official U.S. Angry Birds partner, and are excited to celebrate National Angry Birds Day on December 11 with a range of exclusive in-store activities,” said Jamie Iannone, President of Digital Products, Barnes & Noble. “Angry Birds is one of our bestselling NOOK Apps, and we are proud to offer customers the full collection of Angry Birds games optimized for NOOK Tablet and NOOK Color.”
“By partnering with Barnes & Noble, we’ve added a whole new physical dimension to the Angry Birds experience, and look forward to celebrating the game’s second birthday with even more real-world enhancements,” said Peter Vesterbacka, Mighty Eagle and Chief Marketing Officer at Rovio. “Our game takes flight on NOOK devices, and we’re proud to team with Barnes & Noble to give our passionate fans a place to celebrate this fun occasion.”
In addition to offering a variety of Angry Birds games, including Angry Birds Rio and Angry Birds Seasons, Barnes & Noble blends digital with fun physical elements for gaming fanatics, offering the most comprehensive selection of Angry Birds merchandise under one roof – from books to calendars, games to apparel, mugs, backpacks, posters and so much more. Plus, customers can enjoy a sweet birthday treat on December 11 with an exclusive Angry Birds cookie.
This is not the first time the Mighty Eagle has soared into Barnes & Noble stores. Earlier this year, Barnes & Noble worked closely with Rovio to offer the first-ever exclusive “Magic Place” experience to NOOK® customers, making Barnes & Noble stores the first-ever real world locations where Angry Birds fans can magically receive in-game rewards and unlockables. NOOK Tablet and NOOK Color customers using the Angry Birds NOOK App ($2.99) can connect automatically to the fast and free in-store Wi-Fi® to unlock the Mighty Eagle character at no cost, overcome challenging levels and earn Eagle Score points. Game play on NOOK Tablet and NOOK Color’s gorgeous 7-inch VividView™ display is fun and immersive as players dish out revenge to the green pigs who threaten the survival of the Angry Birds.
Angry Birds, along with thousands of high-quality, popular NOOK Apps, are available on the new NOOK Tablet, as well as the award-winning NOOK Color. In addition, customers can read what they love in rich, beautiful color – books, magazines, children’s books and more – from Barnes & Noble’s expansive digital bookstore of more than 2 million titles. Learn more about NOOK Tablet and NOOK Color at www.nook.com.
|About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Tablet™, NOOK Simple Touch ™, NOOK 1st Edition™, NOOK 1st Edition Wi-Fi™, NOOK Color™, Reader’s Tablet™, PagePerfect™, Best-Text™, Fast Page™, NOOK Books™, NOOK Store™, NOOK Bookstore™, NOOK Newsstand™, NOOK Magazines™, VividView™, ArticleView™, NOOK Newspapers™, NOOK Comics™, NOOK Cloud™, NOOK Apps™, FREE NOOK Reading Apps™, PubIt!™, NOOK Discover™, NOOK Kids™, Read and Play™, Read to Me™, Read and Record™, NOOK Digital Shop™, Read In Store™, More In Store™, NOOK Friends™, LendMe®, NOOK Library™, NOOK Boutiques™, The Barnes & Noble Promise™, NOOK Books en español™, NOOK Study™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. PEOPLE, TIME and SPORTS ILLUSTRATED are trademarks of Time, Inc., registered in the U.S. and in other countries. Other trademarks referenced in this release are the property of their respective owners.
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About NOOK® from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in HD entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry’s Electronics and Systemax Inc. retailers.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.
For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nookBN.