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CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

05/06/2010

Barnes & Noble More in Store: Free, Exclusive Digital Content Available Only on NOOK™

Exclusive Mother’s Day Content for NOOK Customers Now Available

New York, NY – May 5, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced the May line-up for the "More in Store" program for NOOK™, the Barnes & Noble eBook Reader.  Available only in Barnes & Noble stores and only on NOOK, the free More in Store program offers NOOK customers new, exclusive content from bestselling and new authors, special offers and savings, and weekly bestseller and new release lists.  

Barnes & Noble's free in-store Wi-Fi service makes access to More in Store content easy.  With just a simple tap of the NOOK "shop" button, customers can start to explore content from authors such as Damon Wayans, Michael J. Fox and The Real Housewives of New Jersey star Teresa Guidice, and in-store promotions including special savings and free café offers.  More in Store is updated weekly and each new feature is available for four weeks on a rolling basis.  Once a customer downloads the content to their NOOK, it is saved to their digital locker and can be accessed at any time.

Barnes & Noble More in Store for NOOK May line-up includes:

May

Thank You, Moma by Damon Wayans
Damon Wayans is one of entertainment's funniest stars.  Now, the stand-up comedian has turned into an author.  His debut novel Red Hats goes on sale this month.  Red Hats was inspired by Wayans' hard-working mother, and in honor of Mother's Day, he’s sharing a letter he wrote to the most important woman in his life - his mom.

Laura Bennett's Secrets of Survival
Laura Bennett stole the show on season three of Project Runway.  It's hard to believe she designs evening wear while raising six children.  This mom writes for NOOK customers about how she balances work and motherhood.

Cooking Lessons from the Queen of Mold by Ruth Reichl
Bestselling author Ruth Reichl examines her mother's life in this exclusive essay that will resonate with mothers and daughters.

May 9

Carol Higgins Clark's Mothers and Daughters
Just in time for Mother's Day, bestselling author Carol Higgins Clark talks about working and writing with her mother, Mary Higgins Clark.

Writing Sports Novels for Young Readers by John Feinstein
In an exclusive essay, multi-bestselling author John Feinstein writes about the rewards of writing for young readers and how he relies on his children for help. 

May 16

The Best of Both Worlds by Teresa Guidice
Another Mother's Day treat, Teresa Guidice, star of The Real Housewives of New Jersey, has an exclusive essay for NOOK customers.  Guidice writes about her mother's lessons of cooking and love, and how she's passed them on to her own daughters.

Maaza Mengiste's Through the Rear Window
Barnes & Noble's Discover Great New Writers author Maaza Mengiste has written an exclusive short story for NOOK customers.  In Through the Rear Window, Mengiste tells the story of her childhood and the loss that inspired her first book, Beneath the Lion's Gaze.

May 23

George is Invited to Lunch… I’m Invited to Leave by Michael J. Fox
Celebrated actor and author Michael J. Fox makes the case that our accumulative life experiences can constitute an education.  Exclusively for NOOK customers, Fox offers a story that he didn't include in his book, A Funny Thing Happened on the Way to the Future.  This story outlines his political involvement and an encounter with a U.S. President.

May 30

Interview with a Soldier by David Zimmerman
In honor of Memorial Day, David Zimmerman's novel The Sandbox gives us a look into the lives of soldiers and their return from war.  In an exclusive essay for Barnes & Noble, Zimmerman describes an interview he conducted for his novel and why that interview was so important to him.

eBook Bestsellers and eBook New Releases Lists
As always, NOOK readers can access Barnes & Noble eBook Bestseller and eBook New Releases lists.  The lists are available as a part of the "shop" feature on NOOK and offer book overviews, free sample chapters and customer ratings to help readers with buying decisions.

eBook Bestsellers for the week of May 10 include: Deliver Us From Evil by David Baldacci, The 'No. 1 Ladies' Detective Agency Series' No. 11: The Double Comfort Safari Club by Alexander McCall Smith, Burned ('House of Night' Series #7) by P.C. Cast & Kristen Cast, Savor the Moment ('Bride Quartet' Series #3) by Nora Roberts, and I Am Nujood, Age 10 and Divorced by Nujood Ali & Delphine Minoui.

Recent new release eBook titles include: Dead in the Family ('Sookie Stackhouse/Southern Vampire' Series #10) by Charlaine Harris, Spoken from the Heart by Laura Bush, Hannah's List by Debbie Macomber, Lucid Intervals ('Stone Barrington' Series #18) by Stuart Woods, and coming May 25, The Girl Who Kicked the Hornet's Nest (Millennium Trilogy) by Stieg Larsson.



About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states.  Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States.  Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®.  Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks).  Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOK(TM) by Barnes & Noble, eBook readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com
 
NOOK(TM) is a trademark of Barnes & Noble, Inc.

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