CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

New York, New York – July 16, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced a new promotion offering book lovers a free and easy way to enjoy timeless classics and build their personal BN digital library. With the Barnes & Noble Classics promotion, customers will enjoy a free weekly slate of high-quality, special edition classic eBooks to enjoy on a variety of platforms, including NOOK eBook Readers, iPad®, PC and other mobile and computing devices using BN eReader software.

At no cost, customers will have the ability to amass a large digital library of enduring works of literature that can be taken and enjoyed anywhere they go.  Each week for a limited time only during the summer, choose from approximately 10 free eBooks, all available for immediate download at no cost. Barnes & Noble kicks off the promotion today with “Books That Made Us Love Reading,” including longtime favorites such as Alice’s Adventures in Wonderland, Adventures of Huckleberry Finn, Adventures of Tom Sawyer, Grimm’s Fairy Tales, Little Women, Peter Pan, Secret Garden, Tarzan of the Apes, The Wonderful Wizard of Oz, Treasure Island, and Wind in the Willows. The theme and selection of free titles will change each Friday.  Upcoming weekly themes include romance, fantasy, adventure, and books that inspired movies.

The free eBooks offered through the Barnes & Noble Classics promotion, along with any eBooks from the BN eBookstore, can be enjoyed on a wide range of devices, including NOOK eBook Readers, and a variety of other computing and mobile devices compatible with the free BN eReader software such as iPad, iPhone®, iPod touch®, BlackBerry® and HTC HD2™ smartphones, PC and Mac®.  An Android version is slated to launch shortly, along with an updated iPhone app.  For more information on free BN eReader software and apps, please visit www.bn.com/ebooks/download-reader.asp.

“With this exciting offer of dozens of free, high-quality Barnes & Noble Classics eBook titles beginning today and in the coming weeks, we’re continuing to give our customers new ways to experience and enjoy eReading,” said Sasha Norkin, Vice President, Acquisition Marketing for Barnes & Noble.com. “We believe our customers will appreciate the ability to add many of our Barnes & Noble Classics to their growing personal digital libraries at no cost, and those new to eReading can try out one of their childhood favorites on the mobile or computing device of their choice, using our free BN eReader software.”

To enjoy this promotion, customers can visit www.bn.com/freelibrary to add any or all of the free classic eBooks offered in each week’s selection. The Barnes & Noble Classics Series, available in both print and digital format, offers high-quality special editions at affordable prices, including a variety of carefully crafted extras.  Barnes & Noble Classics eBooks offer proofed and well-formatted digital editions with introductions commissioned from today's top writers and scholars, as well as author biographies, chronologies of contemporary historical, biographical, and cultural events, and footnotes and endnotes.  Barnes & Noble Classics eBooks also include selective discussions of films and other content inspired by various works, comments by other famous authors, study questions to challenge the reader's viewpoints and expectations, and bibliographies for further reading.

A BN.com account is required to enjoy these and any content offered through the BN eBookstore.  Barnes & Noble Classics Series are among the more than one million digital titles that the company offers in its expansive eBookstore which also includes new releases, bestsellers, magazines, newspapers and more, all available for immediate download and reading in seconds.

The Barnes & Noble Digital Library Advantage
Barnes & Noble’s Lifetime Library helps ensure that Barnes & Noble customers will always be able to access their digital libraries on a variety of devices as well as on BN.com. In addition, Barnes & Noble’s use of ePub format and Adobe technology allows customers to read all of their digital content across a growing universe of devices.