CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

New York, NY – August 2, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the August line-up for the “More in Store™” program for NOOK™, the Barnes & Noble eBook Reader.  Available only in Barnes & Noble stores and only on NOOK, the free More in Store program offers NOOK customers new, exclusive content from bestselling and new authors, special offers and savings, and weekly bestseller and new release lists. 

Barnes & Noble’s free in-store Wi-Fi service makes access to More in Store content easy.  With just a simple tap of the NOOK “shop” button, customers can explore content from authors such as David Nicholls, Dan Ariely and Faye Kellerman, and in-store promotions including special savings and free café offers.  More in Store is updated weekly and each new feature is available for four weeks on a rolling basis.  Once a customer downloads the content to their NOOK, it is saved to their digital locker and can be accessed at any time.

The Barnes & Noble More in Store for NOOK August line-up includes:

• August 1
  There’s No Such Thing As An Ordinary Day: A Q&A with the author of One Day, David Nicholls
  One Day is a fascinating, explosive look at relationships and the way everything can change over the course of a single day.  In this exclusive interview for NOOK owners, Nicholls discusses inspiration, romance vs. cynicism and the surreal process of watching a bestselling book become a screenplay.

Dan Ariely’s The Magic of Procrastination
Pop science favorite Dan Ariely is a must-read for anyone interested in human behavior.  In his trademark energetic style, Ariely tackles a subject near and dear to the hearts of back-to-schoolers everywhere: the fine art of procrastination.

• August 8
  A Quarter-Century with Peter and Rina by Faye Kellerman
  With more than 20 million books in print, Faye Kellerman has been delighting readers with her husband and wife mystery-solving team for decades.  Now, in this exclusive essay for NOOK owners, Kellerman talks about the joys and occasional woes of 25 years with her favorite couple.

Reading Teen Romance by Eloisa James
Teen love has come a long way since Romeo stood under Juliet’s balcony.  B&N reviewer and romance author Eloisa James rounds up a few of the best new releases that will delight teen girls and mothers alike.

• August 15
  Kelley Armstrong’s Battening the Hatches
  Only for NOOK owners, Armstrong, author of Waking the Witch, Bitten and Stolen, writes an all-original Otherworld story taking place right before Waking the Witch.

Tea Party Fashion: Ruling the Fall Runways by Erin McHugh
Political fashion is on the rise says Erin McHugh, a Barnes & Noble bookseller in Manhattan.  In this exclusive essay, McHugh writes about a little-covered area of the political landscape.   

• August 22
  Telling Stories by Joyce Maynard
  Journalist and novelist Joyce Maynard offers Barnes & Noble readers insight into the inspiration for her newest novel: her inappropriate, outspoken and absolutely irresistible mother.

The Right Book for the Beginning Reader by Patricia Reilly Giff
Bestselling children’s book author Patricia Reilly Giff writes, from her own experience, about what makes the best kind of book for children who are just starting to read on their own.

• August 29
  Anything is Possible: A Chat with Kresley Cole
  The settings for Kresley Cole’s Immortals After Dark series run the gamut from New Orleans to the Scottish Highlands.  In this exclusive essay for Barnes & Noble, Cole reveals how she chooses the settings and why escapism isn’t necessarily a bad thing.

Allowance Negotiation by Jean Chatzky
Teaching children about money is important, but not always easy.  Just for NOOK owners, money coach Jean Chatzky shares tips on how to talk to your kids about finances.

• eBook Bestsellers and eBook New Releases Lists
  As always, NOOK readers can access Barnes & Noble eBook Bestseller and eBook New Releases lists.  The lists are available as a part of the “shop” feature on NOOK and offer book overviews, free sample chapters and customer ratings to help readers with buying decisions.

eBook Bestsellers for the week of July 26 include: Dreamfever (Fever Series #4) by Karen Marie Moning, Catching Fire (Hunger Games Series #2) by Suzanne Collins, Live to Tell (Detective D.D. Warren Series #4) by Lisa Gardner, The Pillars of the Earth by Ken Follett and One Day by David Nicholls.

Recent new release eBook titles include: Star Island by Carl Hiaasen, Ice Cold (Jane Rizzoli & Maura Isles Series #8) by Tess Gerritsen, Think of a Number by John Verdon, Kraken by China Mieville and The Rembrandt Affair by Daniel Silva.