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CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

Laura Russo  
Media Relations  
Fleishman-Hillard
(212) 453-2048
laura.russo@fleishman.com

10/20/2009

Barnes & Noble Introduces nook™, its Wireless eBook Reader with E Ink® Display & First Color Touch Screen for Navigation

First Device to Allow Readers to Lend eBooks

Most-Connected eBook Reader Offers Free 3G Wireless and Wi-Fi Access to Over One Million eBooks, Newspapers and Magazines; Wi-Fi Enables Free In-Store Browsing of Complete eBooks

“Reading Now” Technology Provides Seamless Access to Content: Forget Your nook? Pick up Where You Left off on Your iPhone, PC or Mac

Taking Pre-Orders Now for $259 at nook.com and in Barnes & Noble Stores; Device Will be Available End of November

New York, New York – October 20, 2009 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today the launch of nook, the Barnes & Noble eBook reader, which marries innovative technology and sleek minimalist design with access to the company’s digital store of over one million eBooks, newspapers and magazines.

nook features many industry firsts as it is the first Android™-based eBook reader and the first to offer a color touch screen for navigation along with a best-in-class E Ink display for an immersive, enjoyable e-reading experience. For fast connectivity, nook is the first eBook reader to provide, at no additional costs to customers, both 3G wireless access on AT&T’s mobile broadband network and access to Wi-Fi for Barnes & Noble in-store browsing and enjoyment.  And to help friends share their joy of reading, nook is the first eBook reader to offer digital lending for a wide selection of eBooks. 

“We asked our customers what they wanted in an eBook reader, and specifically designed nook to be the most full-featured, fun, stylish and easy-to-use eBook reader on the market,” said William J. Lynch, President of Barnes & Noble.com. “With our nationwide footprint, Barnes & Noble customers can see, touch and hold nook. Our 40,000 booksellers are ready to help customers discover how easy it is to download and read eBooks on nook, and what a pleasure it is to have access to their favorite eBooks, magazines and newspapers any time and anywhere.” 

nook:  The Device

The centerpiece of Barnes & Noble’s strategy to deliver any book, any time, anywhere, nook was created expressly with the reader in mind, with features and functionality to create an immersive, seamless and fun experience:

  • A Gripping Read, by Design
    nook’s sleek, minimalist design puts the focus on the content, not the technology, and the combination of color and touch make navigation intuitive and simple. nook feels great in hand and features a contoured, easy-to-hold back. About the size and weight of a paperback book, nook is thin, small and portable. Its best-in-class E Ink Vizplex™ display is easy on the eyes with text as clear and crisp as a printed book.  And with no glare or backlight and adjustable text size, you can read comfortably for hours without straining your eyes.
  • Color Touch for Easy Navigation
    The beautiful lower color touch screen offers an immersive experience, inviting you to virtually browse through brilliant cover art, flip through an expansive library, or search using a virtual keyboard. nook presents the controls, navigation and keyboard you need, only when you need them. 
  • Download eBooks Wirelessly
    With fast 3G wireless and Wi-Fi access, nook is the most-connected eBook reader. Browse and instantly download eBooks, magazines and newspapers simply and seamlessly on AT&T’s 3G wireless network, the nation’s fastest, with no set-up required or additional wireless costs. Connect to the complimentary Wi-Fi, provided by the AT&T Wi-Fi network, in Barnes & Noble stores and download at broadband fast speeds. 
  • Lend eBooks to Friends
    With nook’s breakthrough LendMe™ technology, lend a wide selection of eBooks to friends free of charge, for up to 14 days at a time.  Just choose the book you want to share and send it to your friend’s nook or iPhone, iPod touch, select BlackBerry® and Motorola smartphones, PC or Mac® with Barnes & Noble eReader software.
  • A Continuous Reading Experience
    With “Reading Now,” your virtual bookmark, nook brings you back to the last book you’ve read, right where you left off.  And it works across a range of devices.  If you forgot your nook at home, Barnes & Noble’s free eReader software on your iPhone, select BlackBerry and Motorola smartphones or laptop lets you pick up where you left off, including annotations. And when you’re reunited with your nook again, the Reading Now page will be updated and ready to go.
  • A Wealth of Content, in the Palm of Your Hand
    nook can hold up to 1,500 eBooks and other printed content, and the sky’s the limit for your digital library when you use nook’s expandable memory slot. A 16GB MicroSD card holds up to 17,500 eBooks.
  • Portability and Personalization
    You can also easily transfer PDF-format documents from your computer to access and read business documents, legal contracts and travel information on your nook. And transfer your photos to create custom screensavers. 
  • Protect Your nook in Style
    nook comes with a removable back cover you can personalize from a selection of four additional great colors. You can also choose from a range of accessories by renowned designers kate spade new york, Jack Spade, Jonathan Adler, Tahari and others. From classic and colorful portfolios to an innovative book light, Barnes & Noble will offer stylish and elegant accessories designed exclusively for nook both in stores and online.

Over One Million eBooks, Newspapers and Magazines

As part of nook’s introduction, Barnes & Noble has further expanded its wide selection of content to satisfy every reader.

  • Expanded eBookstore
    From fiction to horror and romance to thrillers, with the launch of nook, Barnes & Noble’s eBookstore now offers the most eBook titles – over one million – with most bestsellers and new releases for just $9.99.
  • Your Daily Newspapers on nook
    Read your “morning paper” any time, anywhere you go. Barnes & Noble now offers subscriptions to more than 20 newspapers, including The New York Times, The Wall Street Journal, The Washington Post and Los Angeles Times. Barnes & Noble expects to offer, in digital form, subscriptions to every major U.S. daily.
  • Read Your Favorite Magazines
    As the nation’s second largest retailer of magazines, Barnes & Noble is now pleased to offer its customers digital subscriptions.  Enjoy reading publications including Forbes, Newsweek and The Nation on your nook, at home or on the go. 

Experience nook at Your Local Barnes & Noble

Barnes & Noble’s nationwide network of stores enables its customers to see nook and get hands-on demonstrations from its booksellers.  Furthermore, nook owners get added benefits.

  • Stunning Retail Displays
    Barnes & Noble has created stunning storefront displays for nook that begin rolling out tomorrow in its highest-volume stores, including 17 College bookstores such as DePaul University, Harvard University, Southern Methodist University, University of Pennsylvania and Washington State University. nook will be on display at its fully staffed customer service centers in every store.
  • Dedicated Booksellers
    Barnes & Noble’s 40,000 booksellers are ready to help customers get the most of their nook e-reading experience, demonstrate the eReader applications on other devices, and assist and support purchases, browsing and downloads in-store.
  • Free Complete eBook Browsing
    Customers will also be able to browse complete eBooks for free on nook at any Barnes & Noble store, whether or not the actual book is in stock, beginning later this year. Plus settle into the café and get exclusive in-store-only content, free eBooks, special offers and much more using Barnes & Noble’s complimentary Wi-Fi, provided by the AT&T Wi-Fi network.

Availability

nook, the Barnes & Noble eBook reader, will begin shipping at the end of November with a price of $259.00.  Barnes & Noble is taking pre-orders now at www.nook.com and in stores starting tomorrow. In celebration of nook’s launch, Barnes & Noble will also offer a free eBook of Malcolm Gladwell’s widely acclaimed best-seller, “The Tipping Point,” for the first 10,000 customers to pre-order nook.

To learn more and experience nook, visit www.nook.com. Follow our eBooks and other updates on www.bn.com/twitter. To learn more about the free Barnes & Noble eReader software and Barnes & Noble eBookstore apps, visit www.barnesandnoble.com/ebooks.



About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), a Fortune 500 company, is the world’s largest bookseller and the nation’s highest rated bookselling brand.  The company’s operations comprise of retail bookselling, college bookstore management, online retailing and book publishing.  As of October 2009 the company operates 774 retail bookstores in regional shopping malls, major strip centers and freestanding locations in 50 states and 624 college bookstores serving nearly 4 million students and over 250,000 faculty on college & university campuses in 50 states.  Barnes & Noble conducts its online business through its web site Barnes & Noble.com, which offers direct home delivery of millions of books, music cd’s and DVD’s.  The company sells eBooks and digital content from its web site and from a wide range of platforms, including the iPhone, iPod touch and select BlackBerry® and Motorola smartphones.  Through its Sterling Publishing subsidiary, the company publishes over 500 titles annually, under a variety of imprints including Sterling, Sterling Children’s Books and Barnes & Noble Classics.
 
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

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SAFE HARBOR

This press release contains “forward-looking statements.”  Barnes & Noble is including this statement for the express purpose of availing itself of the protections of the safe harbor provided by the Private Securities Litigation Reform Act of 1995 with respect to all such forward-looking statements. These forward-looking statements are based on currently available information and represent the beliefs of the management of the company.  These statements are subject to risks and uncertainties that could cause actual results to differ materially.  These risks include, but are not limited to, general economic and market conditions, decreased consumer demand for the company’s products, possible disruptions in the company’s computer or telephone systems, possible risks associated with data privacy and information security, possible work stoppages or increases in labor costs, possible increases in shipping rates or interruptions in shipping service, effects of competition, possible disruptions or delays in the opening of new stores or the inability to obtain suitable sites for new stores, higher than anticipated store closing or relocation costs, higher interest rates, the performance of the company’s online and other initiatives, the performance and successful integration of acquired businesses, the success of the company’s strategic investments, unanticipated increases in merchandise or occupancy costs, unanticipated adverse litigation results or effects, the results or effects of any governmental review of the company’s stock option practices, product shortages, and other factors which may be outside of the company’s control.   Please refer to the company’s annual, quarterly and periodic reports on file with the SEC for a more detailed discussion of these and other risks that could cause results to differ materially.