New York, NY, – June 29, 2009 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today that Barnes & Noble.com (www.bn.com) has launched the Barnes & Noble Bookstore application on the Apple App Store. The B&N Bookstore app for iPhone and iPod touch is an ideal companion for book lovers who want quick and easy access to the millions of titles available to Barnes & Noble customers.
“We designed the B&N Bookstore app based on the tremendous growth we’ve seen over the past 12 months in our mobile traffic and customer adoption,” said William Lynch, President of Barnes & Noble.com. “Now, with the Barnes & Noble app, iPhone and iPod touch users can interact with America’s #1 bookstore anywhere and anytime, providing them access to exclusive content and customer reviews, as well as information about the more than 50,000 events in our stores.”
Barnes & Noble has partnered with LinkMe Mobile from Evryx Technologies, Inc. (www.evryx.com) and Spotlight Mobile, Inc. (www.spotlightmobile.com) so that users can simply snap a photo to search millions of products. Using the iPhone camera, just snap a photo of the front cover and within seconds get product details, editorial reviews, and customer ratings – even find and reserve a copy in the store closest to you. The store locator will help you find the Barnes & Noble store nearest you, see upcoming events, and get directions. Plus, explore amazing, exclusive Barnes & Noble content from your iPhone including bookseller recommendations, the Barnes & Noble Review, and Barnes & Noble Studio’s Emmy-winning video clips and interviews.
The Barnes & Noble Bookstore app also allows customers to:
- Discover their next great read by browsing bestsellers, B&N Recommends lists, new releases or watching video interviews with authors.
- Check the events calendar for celebrity book signings, readings, musical performances and children’s Storytimes.
- Find the closest Barnes & Noble, get maps and directions, and see which stores offer cafés and AT&T Wi-Fi access.
Making purchases on-the-go with the B&N Bookstore app is easy. Users who already have an account with BN.com can simply enter their e-mail address and password to sign in and access their account information and address book. And, those who do not already have a BN.com account, can quickly and easily create one on the website or checkout as a guest.
The Barnes & Noble Bookstore app is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
|About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 777 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
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