Barnes & Noble Opens New Store in Superior

Author Patricia Raybon to Host Ribbon-Cutting Ceremony and Book Signing at the Grand Opening at 9AM on Wednesday, January 29^th, 2025

Superior, CO – January 22^nd, 2025 – Barnes & Noble is excited to announce the opening of its Superior, CO bookstore on Wednesday, January 29^th. The new Barnes & Noble is located in Superior Marketplace (550 Marshall Rd, Superior, CO 80027), in the space formerly occupied by Party City, next to Ulta and near Costco.

The new Barnes & Noble will officially open to the public at 9AM MT on Wednesday the 29^th, with author Patricia Raybon cutting the ribbon and signing copies of her books, including those from the popular Analee Spain mystery series.

The bookstore showcases the highly lauded design seen in the most recent Barnes & Noble store openings, featuring all the best books, toys, games and gifts that customers have come to expect from the nation’s premier bookseller. The bookstore will also house an updated B&N Café.

“We are thrilled to be opening this Barnes & Noble, our first new bookstore in the Boulder area in nearly 20 years,” said James Daunt, CEO of Barnes & Noble. “The Superior Barnes & Noble is one of our first new locations to open their doors this year, and we look forward to welcoming customers into this beautifully designed bookstore.”

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2024, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 60 new bookstores in 2025.

The Superior location is one of four new Barnes & Noble bookstores set to open on the 29^th, alongside new stores in California, Florida and Texas. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut.

“I am thrilled to be opening a Barnes & Noble Bookstore in our Superior community,” said Store Manager Savanna Kessler, Barnes & Noble Bookseller of seven years. “Our booksellers can’t wait to see the new location thrive as a space for the community to gather and share their love for all things books, games and coffee.”

Customers can discover more about upcoming events and news by following @bnsuperiorco on social media. 

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