Barnes & Noble Opens New Store in Selma

Press Release

Author Katie Gutierrez to Host Ribbon-Cutting Ceremony and Book Signing at the Grand Opening at 10AM on Wednesday, June 12, 2024

New York, NY – May 29, 2024 – Barnes & Noble is thrilled to announce the opening of its new Selma bookstore on Wednesday June 12th. The new Barnes & Noble is located in The Forum at Olympia Parkway (8262 Agora Parkway, Selma, TX 78154) in the space formerly occupied by Bed Bath & Beyond, next to Ross in the same center as Target and TJ Maxx.

The bookstore will officially open to the public at 10AM CDT on Wednesday the 12th, with author Katie Gutierrez cutting the ribbon and signing copies of her book More Than You'll Ever Know. The new location showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, housing all the best books, toys, games and gifts that customers have come to expect from the nation’s premier bookseller. The bookstore will also house an updated B&N Café.

“It has been 15 years since we’ve opened a new Barnes & Noble bookstore in Bexar County and we couldn’t be more pleased by the results Rachel Hernandez and her team have delivered in Selma,” said James Daunt, CEO, Barnes & Noble. “Although we consider any trip to a bookstore to be a special occasion, it’s exciting to bring this Barnes & Noble to our Selma readers’ backyard. Making bookstores more accessible to readers nationwide is a priority of ours and we are delighted to add Selma to the growing list of stunning new Barnes & Noble bookstores to open this year.”

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing exceptionally strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 50 new bookstores in 2024.

Selma is the one of five Barnes & Noble bookstores set to open their doors this June, with twenty new locations having already opened since the start of this year. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut.

“It is such an exciting experience to be a part of curating a bookstore from the ground up,” said Rachel Hernandez, Store Manager. “We’re bringing many existing Barnes & Noble booksellers on board and have already seen an immense amount of positive feedback online in anticipation of the new store. We look forward to being a central part of the community here in Selma and can’t wait to welcome new and returning readers alike.”

Customers can discover more about upcoming events and news by following @bnselmatx on social media. 

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About Barnes & Noble

Barnes & Noble, Inc. is the largest retail bookseller in the United States. The Company has more than 600 bookstores across the United States, as well as its online bookstore at, the Nook Digital business which offers both e-books and an audio book subscriptions service, the SparkNotes educational service, stationery and gift retailer Paper Source, and the publisher Union Square & Co. General information on Barnes & Noble, Inc. can be found on the Company's website at