Barnes & Noble Celebrates Pre K-12 Teachers & Administrators with Educator Appreciation Days Every Saturday & Sunday in January

Press Release

Discounts Include 25% Off Most Merchandise in Stores and Online, 10% Off in the Barnes & Noble Café, Special Offers on NOOK®, Tech Devices and More

New York, NY – January 2, 2019–Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today announced the return of its Educator Appreciation Days every Saturday and Sunday in January to celebrate pre-K-12 public, private and homeschool educators and administrators. Starting Saturday, January 5, all stores and BN.comwill feature special discounts*and offers such as 25 percent off most merchandise like books, toys and games.

“We are thrilled to bring back Educator Appreciation Days to offer additional discounts and deals for educators to ring in the New Year,” said Tracy Vidakovich, Vice President, Business Development for Barnes & Noble. “Barnes & Noble is dedicated to honoring educators year-round, and our Educator Appreciation Days are just one way to show our gratitude for all they do in our communities.”

January’s Educator Appreciation Days special discount offerings include:

  • 25% off list price on most books, gifts, music, DVDs, and toys and games for classroom and personal purchase
  • 10% off Café consumables (in-store only)
  • 10% off select NOOK® products, including the NOOK 10.1” tablet and the NOOK 7” tablet
  • 10% off select tech tools

During January Educator Appreciation days, educators will also get a free STEM and STEAM calendar, while supplies last, and a free tall, hot or iced Starbucks® coffee from any Barnes & Noble Café**.

Barnes & Noble supports teachers all year through the Barnes & Noble Educator Discount Card Program, which offers pre-K through grade 12 educators 20% off the list price on most in-store and online purchases for classroom use throughout the year, and 25% off during special appreciation events. To take advantage of these offers, educators can apply for their Barnes & Noble Educator Discount Card in their local store or download the form from the Educator Application page online.

Barnes & Noble also partners with schools on bookfairs to help them raise funds, while also hosting events throughout the year to help make reading more fun and accessible for children and families across the country. Customers should contact their local Barnes & Noble for more information.

*Exclusions can be found in the Educator Program Terms and Conditions available at Educators must present a valid Barnes & Noble Educator Discount Card to receive the discounts in store. Educators can also receive the discounts online at by entering their educator number in the Membership area of the page. See any bookseller for details.

**Limit one per customer per day.

All Contacts

Shannon DeVito

Senior Director, Book Strategy & Customer Experience

Barnes & Noble, Inc.

About Barnes & Noble

Barnes & Noble, Inc. (NYSE: BKS) is the world’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 630 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, (  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store ( features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps available for Android, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes &® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

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