|New York, New York – July 18, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the addition of the Parrot AR.FreeFlight 2.0 app to the NOOK Store™ (www.nook.com/arfreeflight), allowing NOOK Tablet customers to fly the Parrot AR.Drone 2.0 quadricopter with their NOOK over Wi-Fi. AR.Drone 2.0 is the new generation of Parrot’s renowned high-tech flying quadricopter, and the newly-launched AR.FreeFlight 2.0 app gives NOOK Tablet users the ability to launch, fly and land the Parrot AR.Drone 2.0 while watching or recording high-definition video. The app is available for free at NOOK.com or directly on NOOK Tablet.
Through the AR.FreeFlight 2.0 app on NOOK Tablet, pilots can watch live on the NOOK Tablet’s advanced VividView™ touchscreen what the Parrot AR.Drone 2.0 is seeing and also record high-definition video and pictures from embedded cameras on the quadricopter, offering high-definition views from the sky. Pictures and videos can be easily shared with friends and the Parrot AR.Drone 2.0 community by uploading them straight from the app to YouTube or Picassa.
The AR.FreeFlight 2.0 app controls the Parrot AR.Drone 2.0 over Wi-Fi, and offers users several advanced tools to fly the quadricopter using a NOOK Tablet. Thanks to all MEMS (microelectromechanical systems) embedded in the Parrot AR.Drone 2.0, pilots will enjoy flights with amazing stability, making take-off and landing a breeze.
The Parrot AR.Drone 2.0 piloting app is specially designed to make even the most inexperienced quadricopter pilot look like a pro, with the ability to flip the AR.Drone 2.0 in mid-flight using a simple control. Users just double tap on a button placed on the right side of the NOOK Tablet screen and the Parrot AR.Drone 2.0 will perform flips – turning new flyers into stunt pilots.
Parrot AR.Drone 2.0, which runs on a rechargeable lithium-polymer battery (included), is available for purchase at select Barnes & Noble stores, and online at BN.com, for just $299.
NOOK Tablet offers access to the world’s largest digital library, popular movies, TV shows, music and more, plus a collection of high-quality apps, fast Web browsing, e-mail and smooth streaming video, and is available in Barnes & Noble stores and online at NOOK.com, starting at $199.
With all NOOK products, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™.
|About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 647 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Tablet™, NOOK Simple Touch with GlowLight™ , NOOK Simple Touch ™, NOOK Color™, Reader’s Tablet™, Best-Text™, NOOK Store™, NOOK Bookstore™,NOOK Magazines™, VividView™, NOOK Newspapers™, FREE NOOK Reading Apps™, NOOK Kids™,NOOK Digital Shop™, Read In Store™,More In Store™,LendMe®,NOOK Library™,NOOK Books en español™, NOOK Study™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
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About NOOK® from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.
For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nook.
Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living.
Parrot has developed the most extensive range of hands-free systems on the market for cars. Its globally recognized expertise in the fields of mobile connectivity and multimedia around Smartphones has positioned Parrot as a key player of in-car infotainment. Additionally, Parrot designs and markets an exclusive ‘Parrot by’ range, consisting of a prestigious line of high-end wireless multimedia products in collaboration with some of the world’s most well-renowned artists; and the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality.
Parrot, headquartered in Paris, currently employs more than 650 people worldwide and generates the majority of its sales overseas. Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)
More information: www.parrot.com / www.ardrone.com / www.parrotoem.com