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Contacts:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062 
cbrown@bn.com

08/31/2011

P.C. Richard & Son to Offer NOOK Simple Touch Reader™ and NOOK Color™ by Barnes & Noble Beginning Labor Day Weekend

Leading Consumer Electronics Retailer Expands Tablet and eReader Selection with Award-Winning Line of NOOK Devices, Accessories and More

New York, New York – August 31, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, and P.C. Richard & Son, a leading appliance and electronics retailer, announced today they will be bringing the company’s award-winning line of NOOK eReading devices and related accessories to P.C. Richard & Son stores and online at PCRichard.com, beginning September 4. With 65 stores throughout the 5 boroughs of New York City, Long Island, New Jersey, Connecticut and Pennsylvania, P.C. Richard & Son customers will now have access to a wide array of popular and innovative NOOK devices designed for readers of all ages. 

“We are excited with the opportunity of expanding our offering of eReaders and Tablets, by now offering NOOK eReading devices in all of our 65 stores,” said PC Richard & Son President, Gregg Richard.  “In addition, our offering will include a full line of NOOK accessories and all NOOK products will also be available at PCRichard.com. We are now celebrating our 102nd year and continue to build on our foundation of providing our customers superior service; Before, During and After the Sale!”

Just in time for a Labor Day getaway or back-to-school shopping, NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go.  Customers seeking a simple, easy-to-use, dedicated reading experience will love the NOOK Simple Touch Reader – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest battery life of any eReader – all for just $139.  With a simple tap, it’s intuitive and easy to navigate, shop and read.

For customers who love to read everything in rich color, the NOOK Color Reader’s Tablet™ features a stunning 7-inch VividView™ Color Touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more. The best value tablet at just $249, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced Web experience. With all NOOK products, customers gain access to shop Barnes & Noble's expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

“We’re excited to bring the full range of our critically acclaimed NOOK eReading products and complementary accessories to P.C. Richard & Son tri-state area customers both in store and online,” said Chris Peifer, Vice President, Digital Business Development at Barnes & Noble. “Sleek, convenient and portable, our NOOK devices are the ideal choice for people who love to read anytime, anywhere. With NOOK, customers will discover the most immersive, fun and easy-to-use reading experience, as well as gain access to a vast selection of popular books, interactive magazines, newspapers, children’s books, apps and more.”

For more information, visit www.bn.com/nook or visit any NOOK Boutique or display in one of Barnes & Noble’s more than 700 bookstores (http://store-locator.barnesandnoble.com).



About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK Simple Touch Reader™, NOOK 1st Edition™, NOOK 1st Edition Wi-Fi™, NOOK Color™, Reader’s Tablet™, Fast Page™,  NOOK Books™,  NOOK Bookstore™, NOOK Newsstand™, NOOK Magazines™, NOOK Newspapers™, NOOK Apps™, PubIt!™,  NOOK Kids™, Read In Store™, More In Store™, NOOK Friends™, LendMe®, NOOK Library™, NOOK Boutiques™, The Barnes & Noble Promise™, NOOK Books en español™, NOOK Study™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

About NOOK™ from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch Reader™ ($139), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax, Fred Meyer, and P.C. Richard & Son stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT P.C. RICHARD & SON

P.C. Richard & Son, a leading appliance and electronics retailer that began as a small hardware store in Brooklyn NY in 1909, was founded by Peter Christian Richard. It was transformed by his son, A.J., into what is now America's #1 family owned and operated appliance and electronics retailer. Headquartered in Farmingdale, LI, NY, where PC Richard & Son has its main distribution center, the company has over 1 million square feet of warehousing in NY and NJ & CT.

The company also owns and operates 2 state-of-the-art service facilities for repairs on appliances and electronics. Customers can find great deals on a wide variety of exciting products at P.C. Richard & Son, from major appliances and consumer electronics, including Refrigerators, Microwaves, HDTV’s, Digital Cameras and Camcorders , Tablets, Notebook Computers, GPS, Video Games and more! With 65 showrooms throughout 5 boroughs of New York City, Long Island, New Jersey, Connecticut and Pennsylvania. We offer the guaranteed lowest prices, Next day delivery, professional installations and repair service by our very own professional crews.

All of P.C. Richard & Son's nearly 2,982 employees are dedicated to providing Superior Service Before, During and After the Sale, and giving our customers a wonderful and rewarding shopping experience. The company is now run by the 4th generation of the Richard family, and was built on a 102-year tradition of honesty, integrity and reliability...Richard IS Reliable.