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Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323


Barnes & Noble Names Jonathan Shar, General Manager of Digital Newsstand and Emerging Content

New York, NY (March 8, 2010) — Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that it has named Jonathan Shar as General Manager, Digital Newsstand and Emerging Content, Barnes & Noble.com (www.bn.com). Mr. Shar will be responsible for creating and leading the digital newsstand and emerging content business, a large strategic focus for the company. He will work with newspaper, magazine, periodical, blogs and other content publishers to sell and market their digital editorial products to millions of Barnes & Noble customers.

Mr. Shar joins Barnes & Noble from Time Warner’s Time Inc. division, where he was the Senior Vice President and General Manager of CNNMoney.com.  From 2003-2007, he was Vice President, Consumer Marketing for the Sports Illustrated Group, which includes the Sports Illustrated, SI for Kids and Golf brands.

“Barnes & Noble is the largest retailer of specialty magazines and newspapers in the U.S.,” said William Lynch, President of Barnes & Noble.com. “It’s been a big and strategic business for us for years, and we have very strong relationships with hundreds of newsstand publishers who want to work with us to distribute their content digitally.  As we continue to focus on digital distribution of books, newspapers and magazines, Jonathan is the right person to drive the major growth opportunity we have in this area.”

Mr. Shar graduated from Tufts University with a Bachelor of Arts degree and received his MBA from the University of Michigan.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states.  Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States.  Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks).   Customers can buy and read eBooks on a wide range of platforms, including nookTM by Barnes & Noble, the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com
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