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CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com
Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com |
| 06/01/2010 |
| Barnes & Noble.com Launches Monthly Online Storytime for Children |
| New Program Features Well-Known Authors and Celebrities Reading Popular Children’s Picture Books Aloud |
New York, NY – June 1, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the launch of Online Storytime (www.bn.com/storytime), a new monthly program at Barnes & Noble.com featuring well-known authors and celebrities reading popular picture books for children ages two through six. Each Online Storytime event incorporates the popular pan-and-scan filming of the picture book with the author or celebrity providing narration.
The first Online Storytime book launching this month is Fancy Nancy: Bonjour, Butterfly, read by bestselling author Jane O’Connor. Visitors to Online Storytime will receive a 45% discount on the purchase of Fancy Nancy books and toys for a limited time. New Online Storytime books will launch the first Tuesday of every month and will offer discounts on related products. Beginning July 6, Online Storytime features author Jon Scieszka reading his bestselling “Trucktown” tale, Smash! Crash!
“Parents and children can now experience the same excitement and fun found in our in-store B&N Storytimes in the comfort of their own homes with our new Online Storytime,” said Rachel Jarrett, Director of Kids and Lifestyle Products for Barnes & Noble.com. “Children exposed to read-aloud storytelling at a young age develop language and literacy skills sooner than those who are not. We’re excited to bring some of our nation’s bestselling children’s authors and celebrities — and their stories — into America’s homes and help children learn and grow.”
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOK™ by Barnes & Noble, eBook Readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK™ is a trademark of Barnes & Noble, Inc.
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