New York, NY – January 14, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the debut of Mr. Literary, a new series in the Barnes & Noble Studio (www.bn.com/Studio), an online destination featuring web video series and multimedia content about books, readers and writers. Written and directed by veteran television, advertising and web writers Charlie Tercek and Chris Gorbos of Serial, an LA-based web video development and production company, the series stars Joseph Will as Mr. Literary, an eccentric but amiable man who only speaks in quotes from books.
The series premiered on Monday, January 11, with its first episode “The Job Interview.” A new episode will air every consecutive Monday for the next four weeks. Each episode depicts how Mr. Literary fares in delightfully awkward encounters with the various people he meets. In upcoming episodes, Mr. Literary is pulled over by a policeman in “The Cop,” visits the doctor in “The Check Up,” attends the reading of a will in “The Will,” and lastly, goes on a date in “The Blind Date.” Smart, funny, and filled with beloved literary quotes, Mr. Literary is among the first scripted comedies created by a retailer.
Viewers can tune in to Mr. Literary on Barnes & Noble Studio (www.bn.com/Studio). The series will be promoted through Barnes & Noble.com’s “This Week” customer e-mails, and Barnes & Noble’s Facebook (www.facebook.com/barnesandnoble) and Twitter pages.
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 775 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
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