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CONTACTS:
Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com
Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com
Salon Media: Krause Taylor Associates
Robbi Peele
(415) 596-7929
robbi@krause-taylor.com
Barbara Krause
(650) 480-4066
barbara@krause-taylor.com |
| 04/21/2010 |
| Barnes & Noble Enters into Creative Alliance with Salon.com |
Partnership Offers Content Exchange;
BN.COM to Become New Affiliate Sales Channel |
New York, NY - April 21, 2010 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced that its website, BN.COM, will expand its reach via a content partnership between its online books and arts magazine, the Barnes & Noble Review, and Salon.com, an award-winning news and entertainment website reaching more than 6 million unique users each month.
As part of the agreement, selected articles from the Barnes & Noble Review will be shared with Salon.com on a daily basis, providing Salon readers the critical appraisals, reviews, essays and interviews that have won the Review wide acclaim. Salon.com will in turn share selected elements of its content on the Barnes & Noble Review site. All content will include links to corresponding information on both websites. Additionally, Salon.com will include affiliate links to BN.COM, allowing its readers the opportunity to purchase books, eBooks and more from BN.COM. As part of the creative alliance, Salon and the Review will create booklists of current and background reading to enhance Salon's topic and news pages.
"Salon.com has long set a high standard for smart writing and editorial excellence on the web," said James Mustich, editor-in-chief of the Barnes & Noble Review. "We're thrilled to have this opportunity to bring the first-rate book reviews and other features of the Barnes & Noble Review to Salon readers, and to share the work of Salon's critics with our growing audience. In an era in which compelling writing about books is fast disappearing in newspapers and magazines, it's exciting for us both to have this opportunity to nurture it online."
"We are pleased to be working with Barnes & Noble," said Richard Gingras, CEO of Salon.com. "Barnes & Noble is a valuable source of thoughtful reviews and books lists which we know our growing audience will appreciate."
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOK(TM) by Barnes & Noble, eBook readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK(TM) is a trademark of Barnes & Noble, Inc.
Social Media Links:
Follow B&N on Twitter: www.bn.com/twitter
Become a fan of our Facebook Page: http://www.facebook.com/barnesandnoble
Subscribe to our channel: http://www.youtube.com/user/BNStudio
ABOUT SALON MEDIA GROUP
Salon Media Group (Ticker Symbol: SLNM.OB) is the home of Salon.com, the pioneering online community The Well, and the innovative blogging community Open Salon. Salon.com is the trusted, award-winning website that is creating an entirely new form of journalism: combining the high standards of traditional media with the commitment to audience participation and engagement that distinguishes new media. Salon has become the go-to site for informed and engaged people who care about what really matters. The site combines original investigative stories, breaking news, provocative personal essays, highly respected criticism and a stable of popular staff-written blogs about politics, technology and culture. Salon has offices in San Francisco, New York City and Washington D.C. More information can be found at Salon.com.
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