New York, NY – June 17, 2008 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that, for the fifth year in a row, the company is the nation’s top bookselling brand. According to the 2008 EquiTrend® Brand Study conducted by Harris Interactive®, Barnes & Noble is the number one bookstore in overall brand equity, which is determined by a combination of the brand’s performance on familiarity, quality, and purchase intent. Barnes & Noble is also number one in overall quality among the nation’s bookstores measured. The study is based on individual responses from more than 20,000 U.S. consumers who were interviewed for this highly respected annual survey.
“The Barnes & Noble brand signifies the top bookselling experience to customers,” said Steve Riggio, chief executive officer of Barnes & Noble, Inc. “People expect and receive premier quality and service from browsing and shopping Barnes & Noble stores, relaxing in our cafés, and attending our many community literary events."
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. The company is the nation’s top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
Methodology
Harris Interactive conducted this online survey among 20,289 U.S. consumers ages 15 and over between March 27 and April 16, 2008. The survey took an average of 30 minutes to complete. The sample was from the Harris Interactive online panel of respondents, a multimillion-member database consisting of cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys.
The total number of brands rated was 1,170. Each respondent was asked to rate a total of 60 brands, which were randomly selected. Each brand received approximately 1,000 ratings.
Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.
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