New York, New York – March 28, 2007 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today a unique product development partnership with student artists from the Savannah College of Art and Design (SCAD). Working with SCAD’s Working Class Studio, Barnes & Noble has produced an exclusive “Back-To-Campus Collection,” consisting of nine journals, two pencil pouches, a sketchbook and a canvas messenger bag decorated with student-designed contemporary graphics to be sold in its gift departments.
“Barnes & Noble is excited to be the home of this unique collaboration that resulted in back to school products designed for students, by students,” says Bill Miller, vice president of gift for Barnes & Noble, Inc. “We wanted to offer a collection that spoke to high school and college students. We could not find a better partner than SCAD, whose students have created for us bold and innovative designs.”
The SCAD Back-To-Campus Collection features colorful and graphically-striking contemporary artwork in bold designs that will inspire young minds to explore their creativity. Prices are from $6.95 to $16.95 for a range of stationery and gift products. The collection will be available exclusively in the gift departments of all Barnes & Noble stores nationwide, Barnes & Noble College bookstores, and at Barnes & Noble.com (www.barnesandnoble.com), beginning in July and continuing through September 2007.
About the Savannah College of Art and Design
Named the “Hottest for Studying Art” among “America’s 25 Hottest Colleges” by Kaplan/Newsweek, the Savannah College of Art and Design (SCAD) is a distinctive, multi-campus, international university. SCAD is recognized as a leader in art and design education, emphasizing learning through individual attention in a positively oriented environment. The international faculty and student body have come from all 50 states and more than 80 countries. The college has locations in Atlanta and Savannah, Georgia, and in Lacoste, France. Accredited undergraduate and graduate degree programs also are offered through SCAD e-Learning. The Savannah College of Art and Design is a private, nonprofit institution accredited by the Commission on Colleges of the Southern Association of Colleges and Schools and the National Architectural Accrediting Board. For more information, call (800) 869-7223; e-mail to info@scad.edu.
Working Class Studio is a product development venture of the Savannah College of Art and Design. Each academic quarter, students are selected as interns to form an interdisciplinary design team led by studio directors. Based on the team’s market research and designs, the studio manufactures a line of products which are then sold nationwide. This innovative concept for an educational institution marries function and fine art to deliver a well-curated mix of cutting-edge design.
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 793 bookstores in 50 states. For the fifth year in a row, the company is the nation’s top retail brand for quality, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites and the number one online bookseller for quality among e-commerce companies, according to the latest EquiTrend survey.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate Web site: http://www.barnesandnobleinc.com.
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