New York, NY – June 19, 2007 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that, for the fourth year in a row, the company is the nation’s top bookselling brand. According to the 2007 EquiTrend® Brand Study conducted by Harris Interactive®, Barnes & Noble is the number-one bookstore in overall brand equity, which is determined by a brand’s overall strength based on its combination of familiarity, quality, and purchase intent. The study is based on individual responses from more than 27,000 U.S. consumers who were interviewed for this highly respected annual survey.
“The Barnes & Noble brand has become synonymous with quality and excellence in bookselling,” said Steve Riggio, chief executive officer of Barnes & Noble, Inc. “People consider Barnes & Noble the ultimate destination for all their literary needs, from browsing and shopping for books to meeting their favorite authors at one of our many in-store events."
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 793 bookstores in 50 states. For the fourth year in a row, the company is the nation’s top bookseller for equity, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.
Methodology
The 2007 EquiTrend® Brand Study is a brand quality-perception study conducted online once yearly by Harris Interactive® among a sample of 27,555 consumers, ages 15 and older where each consumer rated over 1,000 brands and each brand received approximately 1,050 ratings. This latest survey was conducted within the U.S. between March 20 and April 3, 2007. Figures for age, sex, race, education, income, presence of children (under 18 years old) in the household, and geographic region were weighted to align them with their actual proportions in the population. Data weighting was also used to adjust for respondents’ propensity to be online.
Equitrend® is the only study enabling brands to be evaluated individually, as part of a category, as part of a corporate family, and as part of the universe of brands. The study has been designed to be a concise and efficient way of obtaining quality, well-rounded information about the critical elements of a brand’s health. Its six key measures help determine a brand’s stance amongst competitors, within other categories, and in comparison to world-class brands.
About Harris Interactive
Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com.
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