New York, NY – November 9, 2006 – Court TV and Barnes & Noble, Inc. (NYSE: BKS) have joined forces to promote the network’s upcoming series, Murder by the Book, featuring James Ellroy, Michael Connelly, Faye Kellerman, Jonathan Kellerman and Lisa Scottoline. The series will premiere on November 13th at 10pm, and takes viewers through the real-life cases that most captivated these best-selling mystery writers.
Court TV will implement a national TV, print, and online marketing campaign. The series will also be featured on Barnes & Noble.com (www.bn.com). Barnes & Noble.com commercials will appear on Court TV throughout the holiday season. In addition, there will be extensive placements throughout the CourtTV Web site (www.courttv.com) with links to Barnes & Noble.com (www.bn.com/murderbythebook), so visitors can purchase books written by authors appearing on Murder by the Book.
Over 500 Barnes & Noble bookstores nationwide will feature displays and posters promoting the series and its authors. On November 9th, at the Union Square Barnes & Noble in Manhattan (33 East 17th Street), all five authors will be present for a panel discussion about the series, which will be hosted by Court TV anchor Catherine Crier.
“This is a natural partnership for Court TV and Barnes & Noble to join together to promote these celebrated authors and our new series,” said Marc Juris, general manager of programming and marketing at Court TV. “By combining in-store, on-air and on-line elements, we’re really leaving no stone unturned and reaching a very broad audience on many different levels.”
“Court TV is the destination for mystery and investigative programming, and we are very pleased to be co-promoting this initiative with them,” said Len Gilbert, vice president of marketing for Barnes & Noble. “We look forward to a successful marketing campaign promoting both the authors and the Court TV series.”
Murder by the Book, a new series premiering on Court TV on November 13th at 10PM ET/PT, brings together some of the best-known, best-selling authors of the crime and mystery genre to tell some of the most compelling true crime stories of the recent past. Award-winning authors Michael Connelly, James Ellroy, Faye Kellerman, Jonathan Kellerman and Lisa Scottoline have each selected a case that has long captivated or touched them in some way, and in each one-hour episode, the featured author will take viewers through the facts of that case. Through interviews with key players and commentary from the authors themselves, armchair detectives will have the opportunity to experience the story through the authors’ thoughts and insights.
Court TV®, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in 86 million U.S. homes, Court TV Networks is comprised of Court TV News™, which provides live trial coverage in daytime; Court TV: Seriously Entertaining™ in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra™, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online™. The Court TV Web sites can be accessed via www.courttv.com.
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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 799 bookstores in 50 states. For the fifth year in a row, the company is the nation’s top retail brand for quality, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites and the number one online bookseller for quality among e-commerce companies, according to the latest EquiTrend survey.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.
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