Barnes & Noble to Launch New Hatchibabies in Select Stores with “Hatchimals Day” Event

Press Release

Kids Can Hear the Story of Hatchibabies and Join Interactive Demo in Select Stores Oct. 6

New York, NY – September 27, 2018 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today announced that select stores will be hosting a special “Hatchimals Day” event to celebrate the new Hatchibabies on Saturday, October 6 at 2 PM. Kids and caregivers can join Barnes & Noble booksellers to hear the new, untold story of the Hatchimals Hatchibabies, as well as join an interactive demonstration, play activities, and get free giveaways, while supplies last.

“We’re so excited to invite customers to our stores to meet the newest members of the Hatchimal family: the Hatchibabies!” said Kathleen Campisano, Vice President, Toys & Games at Barnes & Noble. “We know Hatchibabies will be a big hit with kids and their caregivers, and we look forward to seeing the smiling faces and laughter when families come out to experience the fun.”

During Barnes & Noble’s Hatchimals Day event, booksellers will lead a fun, interactive demonstration of the new Hatchimals Hatchibabies, as well as give away some special Hatchimal-related surprises, while supplies last. There will also be coloring, activities, and a selfie-station for photos. Customers are encouraged to share their photos of the fun using the hashtag, #HatchAtBarnes.

Customers should contact their local Barnes & Noble store or visit the Barnes & Noble Store Locator to see if Hatchimals Day is taking place in their area, and they can sign up for the event at BN.com. The new Hatchimals Hatchibabies will be available for purchase in stores starting on Friday, October 5.

Customers can join the conversation on TwitterInstagramPinterest, Snapchat (bnsnaps) and Facebook, using the hashtag, #HatchAtBarnes.

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About Barnes & Noble

Barnes & Noble, Inc. (NYSE: BKS) is the world’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 629 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store (www.nook.com) features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps available for Android, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

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