Barnes & Noble Announces the Return of Get Pop-Cultured Starting July 6 at Stores Nationwide

Press Release

Celebration of Pop Culture to Feature Exclusive Promotions, Offers and Giveaways Leading Up to a Special Cosplay Event at Select Stores

New York, New York – June 27, 2017 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the fourth annual Get Pop-Cultured with Barnes & Noble campaign, a month-long celebration of pop culture with exclusive promotions, offers, giveaways and author and local store events customers won’t want to miss. This year, all stores will feature exciting promotions, offers and giveaways from major entertainment properties like Marvel®, DC as well as Yen Press and Viz Media Manga, leading up to a special cosplay event at select stores on Saturday, July 29, at 2 PM.

During the event, customers are invited to step into their favorite characters’ shoes and celebrate their favorite stories and fandoms. Activities during the cosplay event will include a “how to” workshop for novice cosplayers, a cosplay parade and a costume showcase. Also, on Saturday, July 29, at 11 AM, all young superhero fans are invited to their local Barnes & Noble store for a special Storytime in celebration of pop culture. Customers should visit the Barnes & Noble Store Locator or contact their local store for details. For a full list of offers, promotions and events happening during Get Pop-Cultured, customers should check out BN.com/getpop-cultured.

 “Get Pop-Cultured with Barnes & Noble has always been one of our most highly anticipated events of the year, and this year, we’re giving fans a celebration of pop culture with special offers in all stores throughout July, culminating with an exclusive cosplay event at select stores and a superhero Storytime at all stores,” said Mary Amicucci, Chief Merchandising Officer at Barnes & Noble. “Cosplay has quickly become a customer favorite that brings characters from stories to life, and we are looking forward to bringing this excitement to our stores again this summer.”

Get Pop-Cultured with Barnes & Noble was first established in 2014 to bring to life customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons. Throughout this year’s Get Pop-Cultured campaign, Barnes & Noble stores across the country will welcome customers’ favorite authors, illustrators and celebrities including Ameriie, Curtis Armstrong, Robert Beatty, Max Brooks, Chris Colfer, Kristen Hancher, Kevin Hearne, Marjorie Liu, Bill Nye, Wesley Snipes, Yuto Tsukudo and more. Customers should visit the Barnes & Noble Store Locator or contact their local store for details.

Get Pop-Cultured with Barnes & Noble Lineup:

Marvel®: Starting Thursday, July 6

Customers are encouraged to take advantage of the buy two, get the third free* promotion on all Marvel Graphic Novels from July 6 to July 18 in all stores. During this offer, fans will also receive the Barnes & Noble 2017 Get Pop-Cultured Spider-Man Previews, a Spider-Man Bookmark and Spider-Man Coloring Page, while supplies last.

Manga: Starting Thursday, July 6

From July 6 to August 1, fans of Yen Press Manga will receive a special offer on their favorite manga in all stores. All Yen Press Manga will be buy two, get the third free*, and exclusive Yen Manga posters will be given away, while supplies last.

DC: Starting Wednesday, July 19

Customers are invited to participate in a special buy two, get the third free* offer on all DC Graphic Novels from July 19 to August 1 available in all stores. Also, customers will have the opportunity to check out the new DC imprint Young Animal, curated by My Chemical Romance’s Gerard Way, with a Young Animal Sampler giveaway, while supplies last. DC Superhero fans won’t want to miss the DC Superhero temporary tattoo giveaway, while supplies last. To top it off, all DC fans will want the 2017 DC Essentials Catalog and Poster giveaways, while supplies last.

Harry Potter: Starting Wednesday, July 19

Fans of Harry Potter won’t want to miss the magic of 25{6c6bfedafd5e839ba52af454b2c1a4d29adffe358d1f19ff28a68a8e84f2fa38} off each paperback book in the series from July 19 to August 1 in all stores, while supplies last. Additionally, Harry Potter fans will receive 50{6c6bfedafd5e839ba52af454b2c1a4d29adffe358d1f19ff28a68a8e84f2fa38} off of Harry Potter and the Cursed Child from now until September 4 to keep the magic of savings going all summer long, while supplies last.

Build Your Pop-Culture Library: Starting Wednesday, July 19

Customers will have the opportunity to build their pop-culture library with Barnes & Noble Collectible Editions. From July 19 to August 1, customers can choose from a selection of Barnes & Noble Collectible Editions to purchase for only $15 each, available in all stores while supplies last. Featured items include the leather bound Barnes & Noble Collectible Editions of the following titles: Doctor Who: Remembrance of the Daleks/Prisoner of the Daleks by Ben Aaronovitch; Doctor Who: The Silent Stars Go By/Touched by an Angel by Dan Abnett; Les Miserables by Victor Hugo; Star Trek: The Classic Episodes by James Blish; Star Wars Trilogy by George Lucas; To Kill a Mockingbird by Harper Lee; Ultimate Hitchiker’s Guide to the Galaxy by Douglas Adams; and Wicked/Son of a Witch by Gregory Maguire.

Comic Convention Collectibles: Available Starting Thursday, July 20

The massively popular Comic Convention Collectibles will be on sale exclusively at all Barnes & Noble stores July 20, while supplies last, with a limit of two per customer. The assortment will feature Funko and Diamond Collectibles.

Mermicorno by Tokidoki: A Barnes & Noble First to Market

All Tokidoki fans will want to stop by their local Barnes & Noble on July 20 for the launch of the new Mermicorno 2 Pack. The Mermicorno 2 Pack showcases fan-favorites Cora and Gelatina. Transparent detailing, glitter injection, and metallic coating make these enchanting seafaring creatures a must-have for any Tokidoki collector. Fans should contact their local Barnes & Noble for more information on items available to purchase.

Plus, featured items from the wildly popular Tamashii Nations Collectibles and Gundam Hobby will be 20{6c6bfedafd5e839ba52af454b2c1a4d29adffe358d1f19ff28a68a8e84f2fa38} off from July 5 to September 10 in select stores. Fans should contact their local Barnes & Noble for more information on items available to purchase.

Storytime in Celebration of Pop Culture

On Saturday, July 29, all young superhero fans are invited to their local Barnes & Noble for a special Storytime in celebration of pop culture. Featured stories include Good Morning, Superman!, Be a Star, Wonder Woman!, and Bedtime for Batman. This Storytime event will include engaging activities to go along with each featured story, including a temporary tattoo giveaway, while supplies last.  Children are encouraged to come dressed as their favorite superhero, villain or character to show their fandom.

Customers should visit their local Barnes & Noble store or go online at BN.com/getpop-cultured for more information. They are encouraged to post pictures of themselves having fun at Get Pop-Cultured events to their social media channels using the hashtag, #GetPopCultured.

*Terms and Conditions: Offer applies to lowest-priced qualifying title. eBooks not included. While supplies last.

All Contacts

About Barnes & Noble

Barnes & Noble, Inc. (NYSE: BKS) is the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 633 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4.5 million digital books in the US (www.nook.com), plus periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps available for Android, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.